ABOUT US

We operate a data-driven advertising newsroom that helps synchronize brands with culture.

We are trend watchers and tacticians, strategists and savants, creatives and quants. And more than anything, we are committed to helping businesses communicate and connect authentically with their customers.

Through a combination of live data streams, proprietary algorithms and old-fashioned human know-how, we identify emerging trends and predict the size and potential of those trends before they explode. This process allows us to map trends in real-time to brands, converting them from just another trend to a real, measurable business opportunity. That opportunity can play out in brand strategy, marketing communications, product development and new business models, or in culturally-infused social media.

We have pioneered the concept of "wave branding" -- branded content that we create, curate and deploy against real-time cultural bursts, optimizing what works and tweaking what doesn't. Unlike the more traditional forms of advertising, this approach allows big brands to adapt swiftly to breaking trends and news and insert themselves into the conversation, as it is happening; it's a new breed of marketing, operating at the speed of culture.

If you'd like to find out more about how it works or attend one of our daily cultural briefings, please contact tim.ettus@sparksandhoney.com