TOPSY SOCIAL DATA NOW INCLUDES THE VERY FIRST TWEETS: WILL BRANDS FIND SEVEN-YEAR-OLD TWITTER STATS USEFUL?
HIGH VELOCITY TREND PROCESSING WITH SPARKS & HONEY: CEO TERRY YOUNG KNOWS JUST HOW TO SQUEEZE THE TWITTER FIREHOSE
We synchronize brands with culture by bringing a real-time, data-driven newsroom model to advertising. Through a combination of live-data streams, proprietary algorithms and old-fashioned human know-how, we identify emerging trends and predict the size and potential of those trends before they explode. Read more here.
It's true, you can't predict the future--but the best brands have some tricks up their sleeve for trend-anticipation. Read more here.
GAIAMTV.COM PARTNERS WITH SPARKS & HONEY TO DELIVER INFLUENTIAL TREND REPORT ON CONSCIOUS MEDIA AND ITS FUTURE
sparks & honey, a next generation cultural identification agency, along with premier Conscious Media content provider GaiamTV.com, today released a new report detailing the explosive growth and continued integration of Conscious Media into mainstream media and culture. Read more here.
A transformation is taking place in the world of media. As more people awaken to the need of a better life and a better world, we're witnessing a rise in the popularity of media that provides alternative modes of thinking to explore, understand partnered with GaiamTV to produce a white paper defines Conscious Media and details the trends and trajectories in the space. Download our white paper here.
2013 TRENDS SNAPSHOT
As we look toward a new year, the sparks & honey team has identified 54 trends that will shape business and popular culture in 2013 and beyond. Based on our Culture Mapping Platform and new scoring methodology, we have created the following trends snapshot.
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Marketers have long tried to track trends among consumers and then race to capitalize on them. At the turn of the last century, Lillian Russell appeared in advertising for Coca-Cola. The craze for the cowboy character Hopalong Cassidy at the dawn of the television era generated licensed merchandise like lunch boxes and roller skates. And most recently, countless basketball fans went wild for Jeremy Lin...read more
SPARKS & HONEY LAUNCHES TODAY - A NEXT GENERATION AGENCY IN NYC THAT IGNITES CULTURAL ENERGY TO AMPLIFY BRANDS IN REAL-TIME
sparks & honey, based in New York City, opened its doors on March 1, 2012 and is being led by industry veteran Terry Young, who heads up the agency as Founder and CEO...read more