Millennials & Social Business

Samantha Klein

Marketing, Inter-generational Whisperer

Samantha Klein is the Founder and Chief Possibilities Officer of SJKonsulting, where she creates intergenerational magic at companies of all sizes & ages.

Previously, she was the Director of Marketing & Communications at Future of StoryTelling (FoST) and Melcher Media, where she focused on how the digital age is influencing the next generation of storytellers. 

Samantha spent 9 years in marketing roles at companies such as IBM, Li & Fung / Global Brands Group, and McCann Erickson, where her focus was on making brands—including IBM Watson, Macy's, and MasterCard—relevant and conversation-worthy to millennial and Gen Z audiences.

Samantha is credited with: 

• Founding and leading IBM's Millennial Corps, a community of over 20,000 millennial-minded individuals across 150+ countries;

• Creating and launching IBM's most successful social campaign to date — The Cognitive Dress at the 2016 Met Gala;

• Launching over 50 millennial targeted apparel, accessory and home brands around the world in retailers such as Walmart, Bloomingdales, Selfridges, and Target; 

• Being named "IBM's secret weapon" by Forbes Magazine

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