Micro-Tribes, Story & Extra-sensory Immersion

Rita E. Rodriguez

Executive Vice-President, Omnicom Group

Rita Rodriguez is the Executive Vice President at Omnicom Group, listed by Forbes as one of the 100 most innovative companies in the world. She leads the multi-agency integration and innovation for PepsiCo. With more than 25 years of marketing experience, Rita has transformed major brands and built businesses. She worked on both agency and client side, and her strategic expertise in brand building and collaboration helps define and lead a course of action for clients and their brands at Omnicom.

Previously, Rita was CEO of Imagination, an experiential integrated communications company and CEO of the US arm of WPP’s The Brand Union, a strategic branding and design firm. Before joining The Brand Union in 2004, she was Managing Director of Corporate Branding at Omnicom’s Interbrand. Rita began her career in Houston at AT&T, where over the course of her career she served as Director of Business and Consumer Marketing, International Marketing Director, Director of Product Marketing and Communications Services and General Manager of HomeTown Network (HTN), working in both the US and London.

Rita serves on the Board of Ballet Hispanico and the Advisory Council of Girl Up, a global movement uniting girls to change the world. In 2015, she received The Highest Leaf Award from the Women’s Venture Fund.

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