Retail, Operations & Experience Design

Vicki Cantrell

Global Retail Transformation And Experience Design Strategist

Vicki Cantrell is internationally recognized as a Future of Retail and Experience Design Strategist. She offers deep experience in accelerating growth & profitability by optimizing management structures and relationships . 

A former Chief Operations Officer and Chief Information Officer in the retail industry, she leverages her vast experience across operations in the digital, marketing, technology, logistics, finance, member value and coalition building areas.

She most recently served as the Retail Transformation Officer for Aptos, Inc. where she was responsible for developing the practice to materially help retailers on their quest to put the customer at the center of everything they do, and move the needle using their data to grow their business.

Prior roles include Senior VP, Communities and Executive Director, shop.org for The National Retail Federation ( NRF). In this capacity, she  guided the strategy and management of Shop.org, the NRF’s digital retail division. She also provided oversight for the NRF CIO Council, Digital Council, CMO Council, ARTS and Loss Prevention Council.

During her storied career, Cantrell also worked as COO at Tory Burch, as CIO of Giorgio Armani Corporation and held positions of growing responsibility with Gucci Group, Party City and JCPenney.

She was inducted into the US Retail Hall of Fame in 2017, and serves on the board of Tandy Leather. She is an active member of the Retail Orphan Initiative and served as Donor Trustee since 2010.

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