Employee Experience, Advocacy & Activism

Cheryl K. Burgess

CEO Blue Focus Marketing, Consultant, Author & Speaker

As CEO of Blue Focus Marketing, Cheryl Burgess helps clients transform brands from the inside out by by activating their employees as brand ambassadors and influencers.  She is a leading Employee Experience (EX) consultant focused on social employee activation, employee engagement, content marketing, social media marketing and e-learning solutions. 

With her partner Prof Mark Burgess, Cheryl co-authors courses for LinkedIn Learning, and their online video course “Social Employees: The New Marketing Channel” has been completed by 20 000 students of marketing.

Cheryl, with her partner Mark Burgess, co-authored the best-selling book, The Social Employee, (McGraw-Hill) and she speaks all over the world on social employee advocacy and activation.  Burgess is listed among “Forbes Top 5 Influential CMOs”, “Top 40 Social Selling Marketing Masters” and a contributor to Harvard Business Review, and IBM VIP Influencer and expert blogger for CEO.com and CMO.com.

Burgess is a special advisory board member for The Economist Intelligence Unit, on the advisory board of CultureSphere and contributor to Wharton's Advertising 2020 Project and book, Beyond Advertising: Creating Value through All Customer Touchpoints.  She is also the social media marketing strategist for the Wharton Future of Advertising Annual Super Bowl Tweet Meet. Her company blog earned the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog and she has won numerous Twitter Shorty Awards in marketing. 

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