Employee Experience, Advocacy & Activism

Cheryl K. Burgess

CEO Blue Focus Marketing, Consultant, Author & Speaker

As CEO of Blue Focus Marketing, Cheryl Burgess helps clients transform brands from the inside out by activating their employees as brand ambassadors and influencers. She is a leading Employee Experience (EX) consultant focused on social employee advocacy, content marketing, integrated marketing and e-learning solutions. 

With her partner Prof Mark Burgess, Cheryl co-authors courses for LinkedIn Learning,  namely Social Employees: The New Marketing Channel” and Marketing Foundations: Integrated Marketing Strategies. 

Cheryl and Mark Burgess, co-authored the best-selling book, The Social Employee, (McGraw-Hill) and have spoken all over the world on social employee advocacy and activation. With Sage Publishing, they are now writing a contemporary marketing textbook for MBA students and marketing executives that will crack the marketing code and will leverage the latest marketing technologies including AI, neuroscience, content marketing, and integrated marketing strategies.

Cheryl was listed among “Forbes Top 4 Influential CMOs,” “Top 40 Social Selling Marketing Masters,” “Huffington’s Post Top 12 Business Speakers,” and a contributor to Harvard Business Review, and CMO.com. She was the guest host of Wharton Business Radio Sirius XM: Marketing Matters discussing social employee advocacy.

Her company blog earned the MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog and she has won numerous Twitter Shorty Awards in marketing. 

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