Food & Flavor trends, Tastemaker, Marketing
Jing Gao
Founder & CEO
Jing Gao is a chef, entrepreneur and a renowned expert on Chinese cuisine on a mission to bring uncensored Chinese flavors to the table. She was born in Chengdu, but grew up everywhere, and uses her experience as a chef to share meaningful flavors that open people up to new ideas and conversations.
Fly By Jing began as Jing’s quest to reconnect with her roots, but became a mission to rewrite false narratives on Chinese cuisine in the West. Jing wanted to show that Chinese food can be made from the highest quality ingredients without any artificial additives and preservatives, and Fly By Jing has played an instrumental role in creating space for diversity to exist in the natural food industry and beyond.
Following its launch on Kickstarter In 2018 as the highest-funded craft food project on the platform, Fly By Jing has seen viral organic growth from a devoted fan base and has been featured in The New York Times, Fast Company, Fortune, WSJ, Saveur, Esquire and more, which have described the company as revolutionizing Chinese food and heralding a new era of flavor. Fly By Jing has grown 1000% over the past two years, and has successfully launched in Whole Foods, Target, and Costco.
Her first cookbook will be published with Penguin Random House Ten Speed Press.
Prior to her career in food, Jing worked in brand management at P&G and led product marketing and strategic business development for Blackberry and frog Design.
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Jing Gao is a chef, entrepreneur and a renowned expert on Chinese cuisine on a mission to bring uncensored Chinese flavors to the table. She was born in Chengdu, but grew up everywhere, and uses her experience as a chef to share meaningful flavors that open people up to new ideas and conversations.
Fly By Jing began as Jing’s quest to reconnect with her roots, but became a mission to rewrite false narratives on Chinese cuisine in the West. Jing wanted to show that Chinese food can be made from the highest quality ingredients without any artificial additives and preservatives, and Fly By Jing has played an instrumental role in creating space for diversity to exist in the natural food industry and beyond.
Following its launch on Kickstarter In 2018 as the highest-funded craft food project on the platform, Fly By Jing has seen viral organic growth from a devoted fan base and has been featured in The New York Times, Fast Company, Fortune, WSJ, Saveur, Esquire and more, which have described the company as revolutionizing Chinese food and heralding a new era of flavor. Fly By Jing has grown 1000% over the past two years, and has successfully launched in Whole Foods, Target, and Costco.
Her first cookbook will be published with Penguin Random House Ten Speed Press.
Prior to her career in food, Jing worked in brand management at P&G and led product marketing and strategic business development for Blackberry and frog Design.
