Personalized Smart Tech for Home, Health, Wellness & Beauty; Invention to Innovation

Thomas Serval

CEO & Co-Founder Baracoda Group

A serial entrepreneur, visionary leader, and category creator, Thomas Serval transforms large companies and the daily lives of consumers through disruptive innovations. He holds fifty patents in connected technologies.

As co-founder & CEO of Baracoda, Thomas has steered the company’s innovation portfolio over the last decade towards “daily healthtech”; encouraging healthy habits and positive behaviors for self-care and practicing preventative healthcare to avoid illness.  

Having held executive managerial positions for Microsoft & Google, Thomas’ vision of Daily Healthtech is built on combining data analysis, machine learning, artificial intelligence, the Internet of Things and gamification. His goal is to empower people with useful, quality, personalized information to live their best lives and to use this data in their interactions with medical and other professionals as part of a pro-active and personal preventative health optimization plan. 

Baracoda’s user-centric product development philosophy centers on integrating new technologies into everyday objects. From mapping people’s daily bathroom routines with AI to helping children form healthy habits in the bathroom, Thomas offers a forward-thinking approach earned through years of studying how people integrate data and adopt connected, intelligent tools into their personal practices. Through user-friendly interfaces, his products  gather feedback by design to continually tailor the personal experience and even anticipate demand for new solutions.

Thomas is a graduate of the Ecole Normale Supérieure and the Ecole Nationale de la Statistique et de l’Administration Economique (Ensae) in France and remains heavily involved with the schools’ interactions with startups and incubators.  He is a regular lecturer at top French institutions such as ESCP, ESSEC, ENA and Corps des Mines. In 2017, he was a guest lecturer at Stanford University, and detailed how he created the connected oral care consumer product category.

In 2018, Thomas was knighted by the French President for delivering ground-breaking innovations across multiple decades and presented the “Chevalier de la Légion d’honneur,” citing his innovative and entrepreneurial spirit.

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