Internet culture, Memes, Viral Marketing

Bing Chen

Digital Media Pioneer, 
Founder Bing Studios & Victorious

Bing Chen is a digital media pioneer and entrepreneur. He is Founder of Bing Studios, a next generation digital media studio and strategic consultancy joint venture with MediaLink, as well as Co-Founder and Chief Creative Officer of Victorious, a platform that powers premium subscriptions for the world's most passionate superfan communities—-from digital stars to major film franchises. Previously, he was a founding architect behind the multi-billion dollar global digital creator and influencer ecosystem as YouTube’s Global Head of Creator Development & Management, with more than 50 cross-functional business units, and groundbreaking initiatives that engaged more than 500 million content creators worldwide.

Initiatives he co-founded and co-led include the YouTube Partner Program; YouTube NextUp (talent incubator); Watch Time (the most significant algorithmic change in YouTube history and the guiding algorithm of the YouTube platform today); the YouTube Creator Institute; YouTube’s industry engagements like VidCon (the world’s largest online video convention), the DigiTour (the world’s largest digital star touring company), and YouTube FanFest (the world's largest creator fan festival).

Bing is Vice Chairman of the Coalition of Asian Pacifics in Entertainment as Vice Chairman, and serves on the boards of the A3 Foundation, the Buffer Film Festival, Social Media Week, and STREAM TV. He is a World Economic Forum Global Shaper, One Young World Ambassador, Asian Chamber of Commerce Next Gen Leader, and Committee of 100 Next Gen Ambassador; and a panelist for the Streamy Awards Blue Ribbon Panel. He has been recognized as one of Forbes’ Top 30 Under 30 Leaders; The Hollywood Reporter’s Top 35 Next Generation Leaders; and his technology company, Victorious, is consistently named among the top digital media startups by Business Insider, AdWeek, VideoInk, and The Information.

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