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Culture Briefings

Tuesday and Thursday 12:00-1:00 pm ET – We’re live.

What’s trending in culture? What’s just emerging? We get together two days a week for a live and public discussion to unpack those questions – identifying and connecting patterns across culture and understanding the business implications.

Join us, leave energized, and come back. Any day.

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Culture Briefings

Tuesday and Thursday 12:00-1:00 pm ET – We’re live.

What’s trending in culture? What’s just emerging? We get together two days a week for a live and public discussion to unpack those questions – identifying and connecting patterns across culture and understanding the business implications.

Join us, leave energized, and come back. Any day.

Culture Briefing Calendar

Culture Briefings are live on Tuesday and Thursday at 12:00 pm ET in our NYC Studio and LinkedIn where we focus on topics that reflect the vast cultural changes that are constantly shaping our new normal and beyond. Check out the calendar below and RSVP for a Briefing or two!


Styling Sentiments: The Emotional Landscape of Fashion Consumers
Tuesday, 3/26 @ 12pm: Airing on LinkedIn Live
Tuesday, 3/26 @ 12pm: Recording In-Studio

In the highly sentimental world of fashion, emotions serve as the threads that weave together the intricate tapestry of consumer behavior. From the thrill of self-expression to the confidence of style mastery, understanding the emotional journey of fashion consumers is paramount for brands seeking to captivate hearts and closets alike. In this discussion the sparks and honey team will unravel the emotional nuances that drive purchasing decisions, shape brand loyalty, and define individual identities in the brick-and-mortar boutiques and the emerging world of spatial computing that bridge the physical and virtual touchpoints.

New Giving Models Shaping the Future of Philanthropy
Tuesday, 3/28 @ 12pm: Airing on LinkedIn Live
Tuesday, 3/26 @ 12pm: Recording In-Studio

Philanthropy has witnessed transformative change over the last several years, amidst consumer economic anxiety, new demands for transparency, generational nuances ranging from Boomer wealth transfer to new Gen Z giving patterns and other drivers. Traditional giving models are being rethought, and new tools and methods are presenting big questions. From increasingly impactful technologies like AI to new people-powered models like giving circles, we are in the early stages of a great leap forward towards the future of philanthropy.

Bringing Creativity Back to Content
Tuesday, 4/2 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/2 @ 12pm: Recording In-Studio

The streaming wars of the past years have raised the bar for engagement, as consumers are inundated with content from both big box studios and smaller creators. To remain profitable, many studios are relying on proven IP, churning out reboots, sequels, and remakes. But many viewers are experiencing franchise fatigue and craving unique content. What if entertainment brands measured the success of content based on more than short-term performance indicators and gave creators the freedom and flexibility to produce more original content?

The New Definitions of Wealth
Tuesday, 4/4 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/2 @ 1:30pm: Recording In-Studio

In an age where traditional measures of wealth are increasingly questioned, join our briefing as we dissect modern definitions of wealth beyond monetary value and explore how diverse perspectives are reshaping our understanding of abundance. From social capital to the value of knowledge, discover the intersection of technology, sustainability, well-being, etc. in redefining wealth for a more inclusive and personally fulfilling future.

What’s New With Nostalgia?
Tuesday, 4/9 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/9 @ 12pm: Recording In-Studio

While nostalgia has a long history in cultural conversations the world over, it took on a new energy and prominence during the pandemic. It emerged during quarantine as a way to escape to ostensibly simpler times, but 4 years later nostalgia remains an almost daily topic of conversation. A trend reborn in a highly particular cultural moment and propelled by quick-turn social media is now on the verge of becoming an enduring mega-trend. But as the cultural context for this continues to evolve, is the concept of nostalgia evolving as well?

In this briefing we’ll explore not only the new drivers of nostalgia but also the new attitudes, applications, utility, innovations, cultural contributions and even key ‘watchouts’. This briefing is for any brand or marketer, as well as any consumer who is interested in a forward-looking analysis of our obsession with the past.

The Next IT Foods
Tuesday, 4/11 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/9 @ 1:30pm: Recording In-Studio

Which foods will be all the rage in 2024? In this briefing, we’ll look at foods that are set to have their moment, from whole cacao, to faux fish, to clean caffeine, new players are set to reshape people’s relationship with food.

Navigating Economic Uncertainty in 2024
Tuesday, 4/16 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/16 @ 12pm: Recording In-Studio

The pervasive uncertainty that arose during the peak of the pandemic has more recently been fueled by global conflict, social tensions and market disruptions. Uncertainty has become both ever-present and ever-evolving. In 2024, against the backdrop of inflation and economic turbulence, consumers are grappling with shifting dynamics and mixed economic signals in their day-to-day lives. This begs the question: What can brands do to stay relevant and competitive as consumers are making tough spending choices in this time of rising costs and economic uncertainty? In this briefing, the sparks & honey team will delve into the today's economic drivers, explore new consumer behaviors and attitudes connected to uncertainty, and offer insights into the actions organizations should consider.

Check back soon for even more Culture Briefings and subscribe at the button below for first access to our Culture Briefing calendar straight to your inbox.


Unfamiliar with sparks & honey Culture Briefings? Watch this quick video to get a taste of the insights.