Truth, Trust and the Future of Commerce

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In collaboration with the World Economic Forum, this report examines how the activities traditionally associated with commerce are being disrupted and transformed by innovations that will redefine how we produce, distribute, market, and consume products and services. Our analysis points to a redefinition and upgrade of commerce practices around rapid technological, operational, and societal shifts that are already disrupting how we experience reality as well as what and whom we trust.

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