In the year 2021, there has never been a better time to unravel the cultural landscape of giving. As we write this, the coronavirus pandemic is raging throughout the world, inequalities that have long been in the shadows are now in the limelight, our environment is burning, and economic chaos is causing uncertainty for people around the world. We need giving now more than ever. Giving is about preserving the resources of our collective future.

In this report, we explore the seismic cultural changes that are shaping the future of giving, where technology, changes in human behaviors, and evolving consumer expectations collide with new business models, data sets, and strategies that reconsider how we work together to solve some of the biggest challenges out there. This report also contains a deep dive into Generation Z and provides the critical factors you need to know about Gen Z’s giving habits in order to future-proof your nonprofit.

Corporations, nonprofits, individuals, leaders, and your neighbors all have a role to play. This very moment of crisis is daring us all to do it better.