VP, Head of Global Futures

Jeff Yang

Jeff Yang is a veteran strategy & communications professional whose career in media, marketing and technology has included multiple successful media and marketing startups. Prior to s&h, he was SVP at The Futures Company, a subsidiary of WPP, and VP of global strategy at Iconoculture, now a Gartner subsidiary. His research background has included in-depth exploration of such topics as social influence, the “fan economy,” Generation Z, the cultural impact of technology, and the shifting nature of identity, both on and offline. He is author of several best-selling books, a regular contributor on CNN and public radio, and the father of two sons, the elder of whom, Hudson Yang, stars on ABC’s groundbreaking Asian American sitcom, Fresh Off the Boat.

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