Director of Cultural Systems

Merlin U Ward

Director of Cultural Systems at sparks & honey, Merlin leads the innovation in tracking, measuring, and unpacking culture during the open briefings at the agency, and oversees the developing of our Elements of Culture taxonomy. 

Merlin has been working in the industry for over a decade, in strategy, social media and integrated marketing. Before joining sparks & honey he ran his own consultancy in Arizona, and moved to New York in 2012. During that time, he authored a book on social media marketing strategy and developed cultural marketing frameworks for medium and large businesses.

He is also the founder and brewer at Wartega, a brewery that he started with his wife in Brooklyn. Together they craft ales inspired by ancient ale ingredients and produce barrel aged coffees that are shared at the sparks & honey offices. 

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