Founder & CEO

Terry Young

Terry Young is the founder and CEO of sparks & honey, a cultural consultancy that combines social and data sciences to solve world-changing challenges. sparks & honey designs preferable futures by identifying, tracking, and predicting cultural, market and technological shifts for clients that include Fortune 500 organizations, startups, and government entities alike. 

Terry is a preeminent speaker and commentator on all that will shape the future, and his views and insights are often featured in The New York TimesFast Company, and Forbes. His most recent work looks at truth and trust in relation to the future of consumption, reinvention in Middle America, corporate disruption, space innovation, the new language of gender, and the rise of Generation Z.  He is a sought-after keynote speaker at leading industry events for the American Advertising Federation, Cannes Lions, DARPA ISAT, Financial Times Innovate, Pratt Institute’s 2017 Design Symposium, Cosmetic Executive Women, WWDAdvertising Week, and the U.S. Congressional Summit on LGBT Entrepreneurship. His most recent speaking engagements include Fortune 500 events for Mars, Johnson & Johnson, Bank of America, and Google.

In 2012, Terry founded sparks & honey, which is now part of Omnicom Group, Inc. The consultancy hosts a Daily Culture Briefing at 12:00 PM ET Monday through Friday. The briefing examines cultural shifts and is streamed live Tuesday, Wednesday and Thursday via Facebook Live. Every year, sparks & honey welcomes nearly 5,000+ in-studio guests at its New York City headquarters.

At the start of his career, Terry helped build the digital startup SixtyFootSpider.  He has also consulted with companies across China while working at McKinsey & Co. Prior to his work in China, Terry volunteered for 27 months in Uralsk, Kazakhstan with the United States Peace Corps.

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