Millennials, Social Business, Animal Advocacy
Samantha Klein
Founder, Entrepreneur, Chief Possibilities Officer, Speaker
Samantha Klein is presently a Senior Marketing Manager at Walmart.
Previously, she was the Director of Marketing & Communications at Future of StoryTelling (FoST) and Melcher Media, where she focused on how the digital age is influencing the next generation of storytellers.
Samantha spent 9 years in marketing roles at companies such as IBM, Li & Fung / Global Brands Group, and McCann Erickson, where her focus was on making brands—including IBM Watson, Macy's, and MasterCard—relevant and conversation-worthy to millennial and
Gen Z audiences.
Samantha is credited with:
Founding and leading IBM's Millennial Corps, a community of over 20,000 millennial-minded individuals across 150+ countries;
Creating and launching IBM's most successful social campaign to date — The Cognitive Dress at the 2016 Met Gala;
Launching over 50 millennial targeted apparel, accessory and home brands around the world in retailers such as Walmart, Bloomingdales, Selfridges, and Target;
Being named "IBM's secret weapon" by Forbes Magazine
More Advisory Board
Samantha Klein is presently a Senior Marketing Manager at Walmart.
Previously, she was the Director of Marketing & Communications at Future of StoryTelling (FoST) and Melcher Media, where she focused on how the digital age is influencing the next generation of storytellers.
Samantha spent 9 years in marketing roles at companies such as IBM, Li & Fung / Global Brands Group, and McCann Erickson, where her focus was on making brands—including IBM Watson, Macy's, and MasterCard—relevant and conversation-worthy to millennial and
Gen Z audiences.
Samantha is credited with:
Founding and leading IBM's Millennial Corps, a community of over 20,000 millennial-minded individuals across 150+ countries;
Creating and launching IBM's most successful social campaign to date — The Cognitive Dress at the 2016 Met Gala;
Launching over 50 millennial targeted apparel, accessory and home brands around the world in retailers such as Walmart, Bloomingdales, Selfridges, and Target;
Being named "IBM's secret weapon" by Forbes Magazine
