We bring together people and platforms with the sole mission of helping brands and organizations become culturally relevant. Drawing upon dozens of data sources, global scouts, experts, creators, and advisors in real-time, we radically improve the speed and relevance of creative ideas, product development, and innovation, helping brands and organizations react, adapt, and propel themselves INTO THE FUTURE.

CULTURAL STRATEGY

We use 24/7 cultural intelligence to identify trends and territories attuned with brand DNA & Cultural Tension and White Space Mapping defining ownable cultural territories and mapping the tensions and whitespace within each & Facilitation collaborative workshops uncover ideas, insights, and new business models in a hands-on and playful environment & Organizational Design arming partners with the processes, playbooks, and platforms to spread culture throughout the organization & Culture OS tailored Culture Operating Systems that feed 24/7 cultural intelligence into all aspects of the business.

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OPEN RESEARCH

We are always on, tracking signals and establishing cultural context in a collaborative and agile environment Cultural Listening social listening layered with cultural intelligence reveals how and why consumers think, feel, and act – now, and in the future & Trend Analytics quantifying trends through our algorithm enables a horizontal analysis that outputs culturally intelligent predictive models & Research Entertainment obtaining deep qualitative insights and fostering co-creation with engaging, scalable experiential builds & Open Research Platform a robust database housing real-time insights and project-related data sourced from internal and field research.

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CONTENT AND BRAND EXPERIENCE

We create branded content and storytelling experiences that conquer new territories & Content and Editorial Strategy equally emphasizing both what and how results in comprehensive blueprints that deliver consistently amazing creative content & Social Marketing keeping brands relevant through content that exists at the intersection of cultural trends and social platforms & Future-Focused Brand Experiences from laboratories to trend reports and social content, we help define brands in the now, next, and future. & Persons of Interest (POI) engaging our database of leading-edge creators, experts, and influencers around specific topics for creative assignments and private events.

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INNOVATION

We partner with people and organizations to promote curiosity and drive innovation, leading to new business models, next generation products, and groundbreaking ideas & Acceleration Partnering partnering on projects that can accelerate and redefine culture, including incubator design, startup matchmaking, and startup incubation & Expert Forums bridging the gap between brands and people by engaging creative minds across topics — informing research, marketing communication, and product innovation.

BREAKING NEW GROUND