Our agency was founded on the belief that current advertising, marketing communication, and product development models are out of sync with how people experience life in the real world. Yet never has it been more important for brands to maintain their synergy with culture.
To achieve this, we built an Open Agency enabling brands to leverage culture in real time. Using our proven blend of insight and data, we are able to make pivotal connections between your business and culture. We think our model is the future — and so does Ad Age, selecting sparks & honey as one of the Top Ten Agencies to Watch for 2014.
At the center of what we do is a combination of real-time social conversation monitoring, feet-on-the-street trend-spotters and a proprietary curation process which includes our energy and prediction scores. All of which converge in our Newsroom, where we convert in-the-moment shifts in culture to relevant brand opportunities.
We eat culture for breakfast, tracking daily events, entertainment and innovations to create a comprehensive blueprint of culture. View our blog to get your daily spark.