A Syllabus for sparks & honey's Metaversity

by Aaron Poor

sparks & honey tasked our Cultural Strategists and our AI-powered Cultural Intelligence platform, Q™, to unpack the imminent Metaverse. What is it? How will culture evolve in Web 3.0? From an overview of current players and where we’re at to specific Elements of Culture moving into the Metaverse, class is in session at sparks & honey’s metaverse. The series covered everything from apparel to religion to bullying in the metaverse.

Metaversity 101: WTF is the Metaverse?

The Metaverse's moment is dawning, and everyone from individual users to brand to institutions want to know what it means for them. What are the basics of this supposed Internet 3.0? What technology makes it possible and what implications will the metaverse have on commerce, communication and our sense of self?

Metaversity 201: Build a Better Metaverse

As the Metaverse inches towards reality, what lessons can we apply from the advent of social media, digital commerce, and big data to ensure that the Metaverse is an ethical, inclusive, and overall productive place to be? It is so easy to look back and say things are the way they are because of some other. How do we want to build the Metaverse today, so that future generations are not in a worse off place?

Metaversity 301: Future In The Metaverse

The Metaverse is the future, but what is the future of the Metaverse? In this special future casting briefing, our Cultural Strategists and Q Platform will show off what sparks & honey does best as they leverage our Elements of Culture to guess where the Metaverse is headed and how it will shape - and be shaped - by the trends around us.


How will your organization show up in the Metaverse? Schedule a meeting with our team to future-proof your organization today.

By Aaron Poor

Aaron is a Marketing Associate at sparks & honey. He loves community development, getting fired up about an upcoming local election or a game of Super Smash Bros. on Nintendo 64.