Culture Briefing Calendar
Culture Briefings are live on Tuesday and Thursday at 12:00 pm ET in our NYC Studio and LinkedIn where we focus on topics that reflect the vast cultural changes that are constantly shaping our new normal and beyond. Check out the calendar below and RSVP for a Briefing or two!
Future of Product Search
Thursday, 4/25 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/23 @ 1:30pm: Recording In-Studio
Product search in 2024 is evolving into an immersive experience—hence Google's adoption of the term “SGE” (Search Generative Experiences) for their new strategy. In recent years, advancements in artificial intelligence (AI) and emerging technologies have dramatically altered the product search landscape. Traditional methods of discovering and buying products have transitioned into highly personalized, efficient, and engaging experiences. This briefing delves into the pivotal ways AI and new technologies are reshaping product search and outlines the strategies brands must adopt to navigate these transformative shifts.
High Performance Rebranded
Tuesday, 4/30 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/30 @ 12pm: Recording In-Studio
Consumer attitudes toward personal performance and achievement are undergoing a seismic shift - revealing a new opportunity for branding and marketing. The cultural tension between the anti-hustle sentiments of recent years and the persistent desire for peak performance has created novel metrics for new paradigms across work, leisure, relationships, family structure, and self-care. This trend is mirrored in the increasing adoption of the quantified self philosophy, where individuals utilize technology to meticulously track and optimize their performance metrics. In the briefing, the sparks & honey team will uncover insights into how changing attitudes around performance will impact marketing, product design, and brand messaging, highlighting the need for businesses to empower individuals in their pursuit of excellence amidst this dynamic cultural landscape.
The Evolving Sports Media Landscape
Thursday, 5/2 @ 12pm: Airing on LinkedIn Live
Tuesday, 4/30 @ 1:30pm: Recording In-Studio
Emerging sports fan behaviors and preferences, coupled with recent tech innovations are fueling a seismic shift in the sports media landscape. This transformation sees the rise of niche platforms catering to specific sports and communities, resulting in intensifying competition among media companies, charging sports memorabilia markets, and the rise of nostalgia driven offerings. Further, secondary platforms like YouTube and TikTok fragment the landscape, offering diverse content experiences. In this culture briefing the sparks & honey team unpacks the evolution of sports fandom, encompassing new demographics, gambling, the "death of television" narrative, and the growing intersection of athletes with fashion and esports to create strategies for brands servicing the future sports entertainment consumer.
Cyborgs for the 21st Century: Discussing Human-Machine Relations with Dr Laura Forlano and Danya Glabau
Tuesday, 5/7 @ 12pm: Airing on LinkedIn Live
Tuesday, 5/7 @ 12pm: Recording In-Studio
Cyborgs, Androids, AI, and You. Have modern technologies made us all cyborgs? The newly released book, Cyborg, offers critical cyborg literacy as a way of thinking through questions about the relationship between humanity and technology in areas such as engineering and computing, art and design, and health care and medicine, as well as the social sciences and humanities. In this session, sparks & honey sits down with book authors Dr Laura Forlano and Danya Glabau to unpack the pressing sociocultural implications of cyborg technology and the future of human-machine relations.
The New Rules of Brand Relevance
Thursday, 5/9 @ 12pm: Airing on LinkedIn Live
Tuesday, 5/7 @ 1:30pm: Recording In-Studio
Legacy and heritage brands are currently facing a relevancy crisis. The issue lies in the fact that conventional methods of achieving brand relevance, which center on addressing consumer needs, are failing to navigate the intricate cultural dynamics of today's market. In an era characterized by swiftly changing consumer preferences and emerging trends, these traditional approaches fall short. In this session, the sparks & honey team will utilize our in-house data tools to dissect the enduring strategies behind consistently relevant brands like Target, Apple, and Lego — and delve into the playbook behind recent achievements in relevance demonstrated by brands such as Taco Bell, F1, Barbie, and Crocs.
Utopias or Dystopias: The Next Chapter of Social Media
Tuesday, 5/14 @ 12pm: Airing on LinkedIn Live
Tuesday, 5/14 @ 12pm: Recording In-Studio
The landscape of social media platforms is rapidly evolving in the age of Generative AI, data protection scrutiny, and user health and safety concerns. Whether you envision a utopian society where social media fosters unparalleled connection and empowerment, or harbor concerns about a dystopian future fraught with surveillance and social division, this panel promises to challenge assumptions and inspire critical reflection. In this session we will unpack the key tensions in the social media space for users and how brands and platforms can innovate to create a better future of digital connection.
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