Consumers are demanding that inclusion be baked into the mindset of every brand, regardless of audience, product or service. In fact, 81% of consumers surveyed in sparks & honey’s Responsible Marketing Index study agreed that brands and businesses have a role to play in addressing social issues that affect their customers. Whether you design sneakers, brew coffee or head a startup, understanding the cultural and social landscape that your customers belong to is a must for building brand loyalty.

Our first edition of Culture in Five offers five ways for you to rethink the value of inclusivity for your business — and build brand loyalty.