Marketing Transformation: Getting Ready for 2024

As we get into deep planning season this year, the world of business continues to face new challenges, opportunities, and complexities which make transformation efforts more difficult and urgent at the same time. Marketing leaders are transforming their systems, teams, and technology to continue to reach consumer at the right place and right time amid rising new platforms and shifting media behaviors. Generative AI is now playing a role at multiple steps of the creative process and with that, it is raising ethical and legal challenges. Marketers must also formulate a strategy to counter misinformation, deep fakes, and other reality manipulation schemes. In short, marketing has never been as exciting or challenging, depending on how prepared you are.

Join us to explore these topics and more in an intimate conversation with Anthem Award-Winning CMO Advisor & Inclusive Marketing Strategist Lola Bakare, and Chief Transformation Officer of OPMG, Matt McNeany, moderated by our Chief Innovation Officer, Camilo La Cruz.

Watch the full Culture Briefing here:

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