Holiday Planning

As marketers gear up for ‘the most wonderful time of the year,’ the sparks and honey strategists sit down to discuss key behavioral changes and crucial cultural shifts brands will need to track inorder to find success this holiday season. Topics explored will include: the retail impact of Chat GPT, winning return strategies, selective splurging, economic uncertainty, and the impact of the resale market.

Watch the full Culture Briefing here:

Watch the Key Takeaways here:

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