Working Women, Lifestyle and Parenting

Samantha Ettus

Founder & CEO, Author, Speaker, Media Personality

Samantha Ettus is the Founder and CEO of Park Place Payments, a women-owned Sales-Force-as-a-Service fintech company that’s fundamentally changing the experience of payment processing for small businesses. As a dedicated champion of women, she has devoted her career to advocating and supporting women in the pursuit of their dreams. In her quest to help women achieve financial independence, she launched Park Place Payments which is putting earners back into the workforce while changing the conversation around women and money.

After earning her undergraduate degree in Anthropology and MBA degrees from Harvard, she conceived and launched the concept of the Personal Brand in 2001 with her own consulting firm. She subsequently became a best-selling author of five books: The Experts' Guide to 100 Things Everyone Should Know How to Do, The Experts' Guide to Life at HomeThe Experts' Guide to Doing Things FasterThe Experts' Guide to the Baby YearsThe Pie Life and The Pie Life: A Guilt-Free Recipe for Success and Satisfaction

She is a sought-after speaker for her point of view on topics from women in business, financial independence, work/life issues, and parenting.  She has given hundreds of keynote speeches at conferences, corporations, and universities, including two TEDx talks. For four years, she hosted a nationally syndicated call-in radio show and was a regular contributor to Forbes. In 2020, Ettus launched What's Her Story With Sam & Amy, a women-in-business podcast for iHeart Radio, which she co-hosts with entrepreneur Amy Nelson.

Sam makes regular television appearances on shows including NBC News, The Doctors, Access Hollywood, Good Morning America, Dr. Phil and the TODAY Show. She has been featured and quoted in The Wall Street Journal, The New York Times, USA Today, Inc, and Fast Company.

Sam is co-founder of the Los Angeles Women’s Collective, aimed at supporting women to run for office and win. She serves on the advisory board of The Forbes School of Business and Technology and lives in Los Angeles with her husband and three children.

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