Diversity, Equity & Inclusion in Marketing & Advertising, Executive Leadership

Lola Bakare

Strategic Consultant, C-Suite Coach & Author

Lola Bakare is an award-winning Inclusive Marketing Strategist, CMO Advisor and founder of be/co - a boutique consultancy that empowers brands and marketing leaders with strategic guidance, coaching, training, and workshops. She created Maximize The Movement™, a gold-winning initiative in the Inaugural Anthem Awards which celebrates purpose and mission-driven work worldwide.

Lola offers a wealth of experience from the frontlines of marketing leadership at The Daily Dot, PepsiCo, New World Pasta, Diageo, and Dell. Her uniquely empathetic approach comes from a deeply nuanced understanding of the unique challenges marketing leaders face across industries.

As a sought-after industry thought leader, her opinion pieces regularly appear in major publications including Harvard Business Review, Marketing Brew, AdWeek, Digiday, SHRM, Campaign, LinkedIn News, and the LinkedIn Collective. Her first book, “Responsible Marketing, Creating An Authentic & Inclusive Marketing Strategy” will be published by Kogan Page in July 2023.

Lola’s voice and impact in the industry is widely recognized. In 2022, she was named one of 15 LinkedIn Top Voices in Marketing & Advertising, and Business Insider recognized her as one of 13 leading experts helping advertisers with diversity. She is a member of the prestigious International Academy of Digital Arts & Sciences and now serves as juror for the Anthem Awards and the Think Global awards.As founder and bowl leader of the Women In Marketing Bowl, Lola provides real-time advice to women & non-binary marketers on Fishbowl.

Lola holds a BA in English from The University of Pennsylvania and an MBA from The Stern School of Business at NYU where, as Co-Editor In Chief of The Stern Opportunity, she won the President’s Service Award.

Lola lives in Philadelphia with her twin cats Draper and Peggy. Outside of work she can usually be found listening to podcasts or an audiobook on all things news, pop culture and literature, or helping local non-profit, the Monument Lab, as Board member, and mentoring the local TechStars startups in their marketing efforts.

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