Creator Economy, Internet Culture, Viral Marketing, New Majority

Bing Chen

Impact Founder & Investor, Executive Chairman & CEO AU Holdings & Gold House

Bing Chen is an impact founder, investor, and new world builder. He is the Executive Chairman and Founder of AU Holdings, a family of companies that make dreams come true by creating and investing in stories and systems that rebalance socioeconomic equity for multicultural communities. 

He is also the Executive Chairman, CEO, and Co-founder of Gold House, the premier collective of multicultural leaders dedicated to systemically unlocking socio-economic equity for multicultural creators and communities through unity, investments, and promotion. 

He is also General Partner and Co-founder of Aum Group, a multicultural film fund; and serves as a Board Director and Advisor to several leading digital media companies including Google's Global Marketing Board, Snap's Yellow Incubator, Titan, Baobab Studios, Oura Health, Musely, and more. 

Previously, he was YouTube's Global Head of Creator Development and Management, where he was one of the principal architects of the multi-billion dollar influencer ecosystem and responsible for the worldwide engagement strategy of 300 million content creators across 70 countries.

He is a Forbes 30 Under 30 honoree; a Hollywood Reporter Next Gen Leader; a Hollywood Reporter Most Influential Agent of Change; ABC News History Maker; ADCOLOR Catalyst Honoree; Asia Society Asia 21 Young Leader; Magic Johnson's 32 Under 32 Leader; Asian Chamber of Commerce Entrepreneur of the Year; and his companies have been recognized as Fast Company’s Brands That Matter; Business Insider's Top Startups; AdWeek's Top Digital Media Startups; and more. He is also a Young President’s Organization EG Forum Leader; World Economic Forum Global Shaper; One Young World Ambassador; Committee of 100 Next Gen Ambassador; and member of the Streamy Awards Blue Ribbon Panel. 

Bing graduated from the University of Pennsylvania with a degree in Creative Writing. He is a third culture kid across North America and Asia, finally graduating from the University of Pennsylvania with a degree in Creative Writing.

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