Reversing the flow of exported U.S. entertainment to imported global-tainment

The longstanding might of the U.S. as an entertainment powerhouse is shifting with the importing of global mainstream content in series, movies, and entertainment from around the world. The desire for entertainment skyrocketed amid the pandemic, highlighting a growing appetite for everything from K-pop to hit series like Squid Game from Korea and Nordic Noirs from northern Europe. The access and hunger for globalized pop culture is rapidly diversifying both production and entertainment in the U.S. and beyond, and enriching the global media landscape.