Hannah has spent her career in marketing and innovation agencies across New York And Los Angeles working with clients to evolve their brands to attract the next generation – first Millennials, then Gen Z, and now Gen Alpha. As the Head of the Youth Culture Practice, Hannah develops offerings, research, and thought leadership designed to help business leaders better understand and engage with youth culture. She firmly believe the key to success is shifting from creating brands for youth to creating brands with them. As a partner within s&h's consulting division, she manages teams charged with bringing a cultural perspective to solve pressing innovation, strategy, and marketing challenges. She spends her OOO time trying to keep up with her toddler at the park, doing the crossword, and scrolling through aesthetic TikTok.