Months into the pandemic the alarm bells may be ringing, but society is ready for change: 90 percent of Americans agree that we should not go “back to normal.” Sure, there are things we will continue to do: eat, drink, date, go to the park. But the role of business in society is calling for more drastic action. This is everyone’s opportunity to do better, a new beginning for people and businesses to reset how we create value. CEOs anticipate the coronavirus to accelerate the pace of change, among them Volvo’s Håkan Samuelsson, “I think it would be naive to believe that after some months, everything will go back to normal.” Indeed, this is the time that will define the future of how we conduct business. What you do next will be imprinted in your company’s DNA — for the coming decade. 

Below are key considerations, based on what we know is keeping CEOs up at night.