What is the Future of the Advertising Industry – From AI to Humor with Andrew Robertson

by Guest User

The advertising industry is known for its rapidly changing expectations from cultural, consumer, and technological. Few have managed to stay at the forefront of it all like Andrew Robertson, CEO of BBDO. His tech and data-driven approach to creating engaging ads that sell, while never forgetting the human experience keeps him at the helm of the industry. But how does he really do it? In a one-on-one conversation, Terry Young, s&h CEO, and Andrew Robertson will dive into:

  • What it means to continually innovate and create culturally resonate content for the top organizations

  • What’s on the horizon for creativity and AI

  • And how to do it with laughter, fun, and heart

Watch the Fireside here:

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By Guest User