New-School Luxury

by Aaron Poor

As populations diversify, so too does what they consider luxurious and aspirational. In this briefing, we'll examine how young consumers are changing the world of luxury with their own set of tastes, beliefs, and their heterogeneity.

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By Aaron Poor

Aaron is a Marketing Associate at sparks & honey. He loves community development, getting fired up about an upcoming local election or a game of Super Smash Bros. on Nintendo 64.

Culture Briefing